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    Little Experience Destroyers and How to Spot Them
    Ilkka Huotelin
    • Sep 2, 2019
    • 3 min

    Little Experience Destroyers and How to Spot Them

    Small things can destroy customer experience and you need to identify them. Be Customer Smart has developed an solution for this challenge.
    Differentiating In The Energy Retail Market With Customer Experience
    Ilkka Huotelin
    • Nov 8, 2018
    • 4 min

    Differentiating In The Energy Retail Market With Customer Experience

    Electricity and gas are some of the most commoditised products that are in the market. What one gets from the socket is of the same...
    Digitalisation Yes, But Is The Customer Forgotten?
    Jukka Hekanaho
    • Jan 29, 2017
    • 4 min

    Digitalisation Yes, But Is The Customer Forgotten?

    Digitalisation is perhaps the strongest current business mega trend and every major consulting house is telling you how important it is...
    What You Sell Is Not What Your Customers Buy
    Ilkka Huotelin
    • Oct 17, 2016
    • 4 min

    What You Sell Is Not What Your Customers Buy

    We often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see. If there is a mismatch...
    To Fix Your Shortcomings You Have To Know Your Customer
    Ilkka Huotelin
    • Oct 7, 2016
    • 2 min

    To Fix Your Shortcomings You Have To Know Your Customer

    Having an inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as...

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