Small things can destroy customer experience and you need to identify them. Be Customer Smart has developed an solution for this challenge.

Companies and organisations want to manage the customer experience they provide, but only few can deliver their products and services com...

Digitalisation is perhaps the strongest current business mega trend and every major consulting house is telling you how important it is t...

We often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see. If there is a mismatch be...

Having an inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as planned...