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    Key CX trends in 2017
    Ilkka Huotelin
    • Oct 4, 2017
    • 5 min

    Key CX trends in 2017

    With the beginning of a new year, the Be Customer Smart team wants to share with you our thoughts on the main developments last year in the
    Digitalisation Yes, But Is The Customer Forgotten?
    Jukka Hekanaho
    • Jan 29, 2017
    • 4 min

    Digitalisation Yes, But Is The Customer Forgotten?

    Digitalisation is perhaps the strongest current business mega trend and every major consulting house is telling you how important it is...
    What You Sell Is Not What Your Customers Buy
    Ilkka Huotelin
    • Oct 17, 2016
    • 4 min

    What You Sell Is Not What Your Customers Buy

    We often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see. If there is a mismatch...
    To Fix Your Shortcomings You Have To Know Your Customer
    Ilkka Huotelin
    • Oct 7, 2016
    • 2 min

    To Fix Your Shortcomings You Have To Know Your Customer

    Having an inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as...

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