Key CX trends in 2017
With the beginning of a new year, the Be Customer Smart team wants to share with you our thoughts on the main developments last year in the
Jukka Hekanaho
- Jan 29, 2017
- 4 min
Digitalisation Yes, But Is The Customer Forgotten?
Digitalisation is perhaps the strongest current business mega trend and every major consulting house is telling you how important it is...
Ilkka Huotelin
- Oct 17, 2016
- 4 min
What You Sell Is Not What Your Customers Buy
We often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see. If there is a mismatch...
Ilkka Huotelin
- Oct 7, 2016
- 2 min
To Fix Your Shortcomings You Have To Know Your Customer
Having an inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as...
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