Ilkka HuotelinOct 4, 20175 minKey CX trends in 2017With the beginning of a new year, the Be Customer Smart team wants to share with you our thoughts on the main developments last year in the
Jukka HekanahoJan 29, 20174 minDigitalisation Yes, But Is The Customer Forgotten?Digitalisation is perhaps the strongest current business mega trend and every major consulting house is telling you how important it is...
Ilkka HuotelinOct 17, 20164 minWhat You Sell Is Not What Your Customers BuyWe often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see. If there is a mismatch...
Ilkka HuotelinOct 7, 20162 minTo Fix Your Shortcomings You Have To Know Your CustomerHaving an inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as...