With the beginning of a new year, the Be Customer Smart team wants to share with you our thoughts on the main developments last year in the

Digitalisation is perhaps the strongest current business mega trend and every major consulting house is telling you how important it is t...

We often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see. If there is a mismatch be...

Having an inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as planned...