Predicting Churn Is Not Enough To Reduce It
Knowing who is going to stop being your customer soon is nice, but only when you know why, you can do something about it.
Ilkka Huotelin
- Nov 8, 2018
- 4 min
Differentiating In The Energy Retail Market With Customer Experience
Electricity and gas are some of the most commoditised products that are in the market. What one gets from the socket is of the same...
Jukka Hekanaho
- Jan 29, 2017
- 4 min
Digitalisation Yes, But Is The Customer Forgotten?
Digitalisation is perhaps the strongest current business mega trend and every major consulting house is telling you how important it is...
Ilkka Huotelin
- Oct 17, 2016
- 4 min
What You Sell Is Not What Your Customers Buy
We often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see. If there is a mismatch...
Ilkka Huotelin
- Oct 7, 2016
- 2 min
To Fix Your Shortcomings You Have To Know Your Customer
Having an inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as...
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