Ilkka HuotelinOct 8, 20192 minPredicting Churn Is Not Enough To Reduce ItKnowing who is going to stop being your customer soon is nice, but only when you know why, you can do something about it.
Ilkka HuotelinNov 8, 20184 minDifferentiating In The Energy Retail Market With Customer ExperienceElectricity and gas are some of the most commoditised products that are in the market. What one gets from the socket is of the same...
Jukka HekanahoJan 29, 20174 minDigitalisation Yes, But Is The Customer Forgotten?Digitalisation is perhaps the strongest current business mega trend and every major consulting house is telling you how important it is...
Ilkka HuotelinOct 17, 20164 minWhat You Sell Is Not What Your Customers BuyWe often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see. If there is a mismatch...
Ilkka HuotelinOct 7, 20162 minTo Fix Your Shortcomings You Have To Know Your CustomerHaving an inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as...