Data Inputs

We work with our clients to identify what data they have and how it can be used without compromising their customers’ privacy and within legal and company limitations.

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Types of date we work with include:

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Surveys

(relationship and transaction surveys that can be linked to pseudonymised customers)

Relationship surveys most common for insurance companies, banking

Examples of relationship surveys: satisfaction survey

Transaction Surveys common to all industries including hotels & travel, online retail, banking, insurance companies

Examples of transaction surveys: post stay survey (hotels), service rating survey

Check out a Reference Case - A Multinational Bank

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KPIs (Key Performance Indicator)

(internal data points that track the operations)

 

Examples of KPIs: waiting time, upgrades, customer requests, decision time, resolution of a problem, product availability, delivery accuracy, missing products, range and choice of products etc.​

Check out a Reference Case - A Luxury Business Hotel

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CRM (Customer Relationship Management)

(customer demographics and history data)

 

Examples of customer demographics: age, gender, country of origin, how many insurances, length of time with a company

 

Examples of history data: frequency of stays (hotels), any issues or problems, past upgrades
 

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Transactions

(purchase and interaction history)

 

Examples of transactions: times and frequency of dealing with a customer, number and frequency of purchases, amount of purchased goods​

Check out a Reference Case - A Leading Retail Group

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3rd party data

(social media, and other data such as socio demographics that enriches customer profile)

Examples of 3rd party data: postcodes, income, social status, family size, marital status etc

Check out a Reference Case - A Media Group