Data Inputs

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We work with you to identify what data you have and how it can be used without compromising your customers’ privacy and within legal and company limitations.


Types of date we work with include:

  • Surveys – relationship, transaction surveys that can be linked to pseudonymised customers.

  • KPIs – your internal data points that track the operations.

  • CRM – customer demographics and history data

  • Transactions – purchase and interaction history

  • IoT – where relevant to measure things like waiting times

  • 3rd party data – we have access via our partners like SITA to various data sets that can be used to enrich your own data