Luxury Business Hotel
Reference Case: Luxury Business Hotel
Turning more of the first-time visitors into returning guests
Background
Credits: talking image - Runwayml; image - Dalle3; Image prompt - Seraphima Bogomolova; text by Seraphima Bogomolova
Our Solution
Prioritisation of reasons why guests did not return and transformation plan
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Using the hotel’s operational data our AI algorithms were able to pin-point the top service-related reasons for guest not returning, and their financial impact
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Utilizing this information in a follow-up workshop, we identified the root causes and created a transformation plan
Outcome
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After the improvements had been introduced, the retention rate improved by 33% (4 out of 10 customers returned)
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Based on solid facts, the hotel was able to allocate available resources efficiently