Boosting campaign conversion
To save cost and enhance customer experience a media group with over 50 daily and weekly publications wanted to increase the share of customers who interact with the group digitally and receive bills electronically. Marketing initiatives to persuade customers to use digital channels instead of traditional did not succeed.
The media group turned to Be Customer Smart for advice and help.
Machine learning based touchpoint personalisation
The solution also provided the criteria used for each recommendation. Based on this, we were able to share the most important values for each customer segment values
The touchpoint conversion rate improved by 11% compared to the group’s own methods
The insights of our solution are actively used by the group to redesign their value propositions