Our Methodology

We always start from your business goals – what is your overall business situation and what are your strategic focus points. We then take into the consideration your values and your brand promise. Then we add to the mix the technical and regulatory restrictions that define the overall framework for how data can be collected and analysed.


We then input the data into our in-house built algorithms to build a specific descriptive and predictive models to answer your questions.

The output is then fed into a dashboard where you dynamically study the findings. Additionally, we can feed your CRM and marketing automation systems to enrich the data there.

The end result is always an answer to your business question.

  1. Define the questions to be answered

  2. Identify available data for the customer journey

  3. Collect the data

  4. Train the AI models

  5. Visualise the results/feed into downstream systems

  6. Answer the original business question

© 2020 by ​Be Customer Smart


Be Customer Smart

Address: Aukeentie 5
28220 Pori,


Phone: +358 46 969 3079
Email: info (at) becustomersmart.com

Connect with us:



Be Customer Smart

Address: Plateau de Champel 20,
1206 Geneva,

Phone: +41 79 741 95 77

Email: info (at) becustomersmart.com




Be Customer Smart

​Hektorstrasse 18
10711 Berlin,

​Phone: +49 1523 725 9956

Email: info (at) becustomersmart.com