Our Approach

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DEFINE the questions to be answered

We always start from your business goals – what is your overall business situation and what your strategic focus points are - taking into the consideration your values and your brand promise.

 

IDENTIFY available data for the customer journey

We add to the mix the technical and regulatory restrictions that define the overall framework for how data can be collected and analysed.

COLLECT the data and train the AI models

We input the data into our in-house built algorithms to build a specific descriptive and predictive models to answer your questions.

VISUALISE the results and feed into downstream systems

The output is fed into a dashboard where you dynamically study the findings. Additionally, we can feed your CRM and marketing automation systems to enrich the data there.

ANSWER the original business question

The end result is always an answer to your business question. ​​​