AI and Data Analytics in Hospitality

Date: 4 December 2025

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AI and Data Analytics in Hospitality Master Class

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Part I

10:00 – 11:15

• Introduction of the masterclass and of the instructor

• Objective

• Expectations from the masterclass

• Human intelligence and Artificial Intelligence

• Types of analytics

• What reasons do you see for using analytics and AI?

• Business Intelligence

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Break 11:15 – 11:30

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Part II

11:30 – 12:30

• Main “classical AI” use cases

• Regression – demand prediction

• Classification (trees) – recommendation engine

• Clustering – customer segmentation

• Time-series – demand prediction

• Natural language processing – analysing customer reviews

  1. Sentiment

  2. Topic analysis

  3. Named entity identification

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Lunch 12:30 – 13:30

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Part III

13:30 – 14:15

• Generative AI

• Chatbots, use case customer service and back office automation

• Legal and ethical questions

• Who will own your customer in the future?

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Break 14:15 – 14:30

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Part IV

14:30 – 15:00

• Summary

• What use cases do you see yourself exploring?

• Main steps for doing a successful AI initiative

• Questions

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