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Our Blog


Bespoke AI ‘Mirror’ of the Reflected Elegance
At Be Customer Smart , we've discovered something beautiful about luxury industry and AI transformation. The finest businesses don't just provide service – they create an experience that reflects their clients’ desires back to them, elevated and refined. Our approach mirrors this same philosophy. Our Bespoke ‘Mirror’ works in three dimensions: Bespoke AI ‘Mirror’ of the Reflected Elegance At Be Customer Smart, we've discovered something beautiful about luxury industry
Jan 161 min read


AI Assistants - Asking the Right Questions
We have recently come across a post on LinkedIn, examining a subject of ' What should we be teaching our kids in the age of AI?' The author of the post was Marco Andre, a Global Keynote Speaker. In his post, Marco provided the audience with an answer which we thought was very relevant: 'Now, it's about the questions we ask. Because knowledge, once expensive, is becoming free. Just like the industrial revolution shook the blue-collar world, AI is transforming white-collar wo
Jan 163 min read


Why Do Most GenAI Projects Fail - and What Sets the Successful Ones Apart?
A recent article claims that 95% of Gen AI projects fail to meet business expectations . That stat is going viral—and it resonates with...
Sep 15, 20252 min read


GLION - BCS AI Module in Hospitality and Luxury Management Course
Exciting news! Our CEO and founder, Ilkka Huotelin has been invited as a guest lecturer to GLION Institute of Higher Education - a...
Mar 27, 20251 min read


Introducing BCS-A Pilot Programmes: Redefining Luxury Hospitality with AI
We're excited to announce the launch of our Bespoke Customer Service Agent (BCS-A) pilot programmes designed specifically for luxury hospitality brands ready to elevate their guest experience through innovative AI solutions. Why BCS-A for Luxury Hospitality? Our AI-powered BCS-As seamlessly blend into your brand identity while delivering exceptional service across multiple touch-points. Each agent is fully customised to reflect your hotel's unique character, communication s
Mar 10, 20252 min read


Reasoning Behind Answers – Albertine, an AI Customer Experience Specialist.
While doing my morning scrolling on LinkedIn for updates I noticed a post by Tianyu Xu on his admiration of how DeepSeek explains the reasoning behind the answer it gives. This prompted me to explore this subject with our AI Customer Experience Specialist – Albertine - designed for Beau-Rivage Genève Hotel demo. One of the great things about specialised and purpose trained AI Assistants/Agents that certain questions can be explored in depth and the conversation revolves
Feb 24, 20258 min read


Junior Sommelier vs AI Sommelier
Think of Bespoke Customer Service Assistants/Agents as human employees. It provides clearer insight. Below is a comparison of the skills...
Feb 19, 20253 min read


Hospitality Focused AI Assistants and Agents
AI Assistants/Agents or VCSAs designed for hospitality can be beneficial in numerous ways and across different sections of a hotel.
Jan 20, 20251 min read


Specialised AI Agents (BCS-As)
The VCSAs can be employed not only to represent a hotel as a whole, but can also be employed to focus on enhancing a specific area.
Jan 10, 20252 min read


AI Predictions: The Hot and Not in 2025
In recent days, we've been exploring various AI forecasts for 2025. Generally, we are not inclined towards predictions, as they can stem...
Jan 7, 20252 min read
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