![be_def_color.jpg](https://static.wixstatic.com/media/c2d83b_d37747548b964f8e81e03808d9739c91~mv2.jpg/v1/fill/w_301,h_147,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/be_def_color.jpg)
DEFINE the questions to be answered
We always start from your business goals – what is your overall business situation and what your strategic focus points are - taking into the consideration your values and your brand promise.
![define.png](https://static.wixstatic.com/media/c2d83b_e9dc350be7414571a3b00b1a698992b1~mv2.png/v1/fill/w_675,h_389,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/define.png)
![identify.png](https://static.wixstatic.com/media/c2d83b_d81fd29596524a60a11d97a382397ab1~mv2.png/v1/fill/w_68,h_37,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/identify.png)
IDENTIFY available data for the customer journey
We add to the mix the technical and regulatory restrictions that define the overall framework for how data can be collected and analysed.
![collect 2.png](https://static.wixstatic.com/media/c2d83b_5badfa6c673f4de9a935d12688d3bfe6~mv2.png/v1/fill/w_67,h_34,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/collect%202.png)
COLLECT the data and train the AI models
We input the data into our in-house built algorithms to build a specific descriptive and predictive models to answer your questions.
![visualise.png](https://static.wixstatic.com/media/c2d83b_fd44659b6cd24e448675e125a91045f3~mv2.png/v1/fill/w_68,h_45,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/visualise.png)
VISUALISE the results and feed into downstream systems
The output is fed into a dashboard where you dynamically study the findings. Additionally, we can feed your CRM and marketing automation systems to enrich the data there.
![answers.png](https://static.wixstatic.com/media/c2d83b_2839b22ed7774506953d1f5cee175865~mv2.png/v1/fill/w_68,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/answers.png)
ANSWER the original business question
The end result is always an answer to your business question.