BCS Company

Be Customer Smart is a leading AI Customer Experience Solutions company that is focused on bespoke AI related services and products: AI Strategies and Assessments, AI Transformation, and Customer Service Assistants/Agents for the luxury and banking sectors, including luxury hospitality.​

 

Be Customer Smart was founded in 2016 by Ilkka Tapani Huotelin as a provider of AI Optimised Customer Experience Management Solutions, aimed at helping businesses prioritise and realign their resources by measuring the impact of each operational KPI on performance and customer loyalty. 

 

The company has worked with various business organisations, including telecom providers, a retail chain in Finland, MSC Cruise Lines, a major media group in Finland, a national bank in Asia, a luxury resort in Oman, and more.

 

With advancements in AI, the initial concept has evolved into the service covering AI Assessments, AI Transformation consulting, and an LLM driven solutions - The BCS-A (Bespoke Customer Service Assistant/Agent).

 

The BCS-A is an AI Customer Experience Solution capable of managing customer inquiries and providing customer support and information in over 100 languages across multiple electronic channels such as websites, WhatApp, Facebook and Instagram messengers, and emails. The BCS-A can be trained on any of the available LLMs (Large Language Models) including the Chinese LLM - DeepSeek. 

​

When needed, the BCS-A can also make bookings and update reservation information. Generally, it autonomously handles more than 70% of transactions from start to finish, greatly reducing the workload of hospitality employees involved in client communication.

​​​

Be Customer Smart product is a perfect solution for innovative and innovating corporate and luxury industry establishments that wish to take their customer experience journey to a new level and gain an advantage over their competitors.

​​​​​​​​​​