Be Customer Smart

Oct 27, 2019
2 min

How to cut costs but not lose customers

When you know what drives satisfaction and loyalty you can cut cost intelligently with minimal impact on the profitability.

Predicting Churn is not Enough to Reduce it

Ilkka Huotelin

Oct 8, 2019
2 min

Predicting Churn is not Enough to Reduce it

Knowing who is going to stop being your customer soon is nice, but only when you know why, you can do something about it.

Little Experience Destroyers and How to Spot Them

Ilkka Huotelin

Sep 2, 2019
3 min

Little Experience Destroyers and How to Spot Them

Small things can destroy customer experience and you need to identify them. Be Customer Smart has developed an solution for this challenge.

DIFFERENTIATING IN THE ENERGY RETAIL MARKET WITH CUSTOMER EXPERIENCE

Ilkka Huotelin

Nov 8, 2018
4 min

DIFFERENTIATING IN THE ENERGY RETAIL MARKET WITH CUSTOMER EXPERIENCE

Electricity and gas are some of the most commoditised products that are in the market. What one gets from the socket is of the same speci...

Ilkka Huotelin

Sep 5, 2018
3 min

WEAKEST LINKS IN CX CHAIN - PARTNERS

Companies and organisations want to manage the customer experience they provide, but only few can deliver their products and services com...

Ilkka Huotelin

Oct 4, 2017
5 min

KEY CX TRENDS IN 2017

With the beginning of a new year, the Be Customer Smart team wants to share with you our thoughts on the main developments last year in the

DIGITALISATION YES, BUT IS THE CUSTOMER FORGOTTEN?

Jukka Hekanaho

Jan 29, 2017
4 min

DIGITALISATION YES, BUT IS THE CUSTOMER FORGOTTEN?

Digitalisation is perhaps the strongest current business mega trend and every major consulting house is telling you how important it is t...

WHAT YOU SELL IS NOT WHAT YOUR CUSTOMERS BUY

Ilkka Huotelin

Oct 17, 2016
4 min

WHAT YOU SELL IS NOT WHAT YOUR CUSTOMERS BUY

We often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see. If there is a mismatch be...

TO FIX YOUR SHORTCOMINGS YOU HAVE TO KNOW YOUR CUSTOMER

Ilkka Huotelin

Oct 7, 2016
2 min

TO FIX YOUR SHORTCOMINGS YOU HAVE TO KNOW YOUR CUSTOMER

Having an inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as planned...

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