Ilkka HuotelinMar 8, 20213 minKnow Your Maximum Viable ProductSeveral studies show that when presented with too much choice, people tend to get overloaded and when it comes CX less is often more.
Ilkka HuotelinOct 27, 20192 minHow To Cut Costs But Not Lose CustomersWhen you know what drives satisfaction and loyalty you can cut cost intelligently with minimal impact on the profitability.
Ilkka HuotelinOct 8, 20192 minPredicting Churn Is Not Enough To Reduce ItKnowing who is going to stop being your customer soon is nice, but only when you know why, you can do something about it.
Ilkka HuotelinSep 2, 20193 minLittle Experience Destroyers and How to Spot ThemSmall things can destroy customer experience and you need to identify them. Be Customer Smart has developed an solution for this challenge.
Ilkka HuotelinNov 8, 20184 minDifferentiating In The Energy Retail Market With Customer ExperienceElectricity and gas are some of the most commoditised products that are in the market. What one gets from the socket is of the same...
Ilkka HuotelinSep 5, 20183 minWeakest Links In CX Chain - PartnersCompanies and organisations want to manage the customer experience they provide, but only few can deliver their products and services...
Ilkka HuotelinOct 4, 20175 minKey CX trends in 2017With the beginning of a new year, the Be Customer Smart team wants to share with you our thoughts on the main developments last year in the
Jukka HekanahoJan 29, 20174 minDigitalisation Yes, But Is The Customer Forgotten?Digitalisation is perhaps the strongest current business mega trend and every major consulting house is telling you how important it is...
Ilkka HuotelinOct 17, 20164 minWhat You Sell Is Not What Your Customers BuyWe often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see. If there is a mismatch...
Ilkka HuotelinOct 7, 20162 minTo Fix Your Shortcomings You Have To Know Your CustomerHaving an inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as...