Several studies show that when presented with too much choice, people tend to get overloaded and when it comes CX less is often more.

When you know what drives satisfaction and loyalty you can cut cost intelligently with minimal impact on the profitability.

Knowing who is going to stop being your customer soon is nice, but only when you know why, you can do something about it.

Small things can destroy customer experience and you need to identify them. Be Customer Smart has developed an solution for this challenge.

Electricity and gas are some of the most commoditised products that are in the market. What one gets from the socket is of the same...

Companies and organisations want to manage the customer experience they provide, but only few can deliver their products and services...

With the beginning of a new year, the Be Customer Smart team wants to share with you our thoughts on the main developments last year in the

Digitalisation is perhaps the strongest current business mega trend and every major consulting house is telling you how important it is...

We often assume that what we sell is the exactly what our customers buy, but it is not often so as we will see. If there is a mismatch...

Having an inferior product or service is not a goal for any company, but even the best organisation sometimes fails to deliver as...