BCS Blog

Step 2: Aim with the Right Ambition Too many AI programs stall because teams fall in love with the technology instead of the business problem. One reason why AI initiatives fail in the eyes of management is not that they failed technically, but that they failed to bring tangible and relevant business benefits. Their benefits are seen as too insignificant and as waste of time. It's tempting to experiment endlessly—new models, new tools, new proofs of concept—but activity is no

Step 1️. Start with the Right Reason Many organisations jump into AI because it feels innovative or because competitors are doing it. But “doing something with AI” is not a strategy. If the goal is not tied to a genuine business need, the results will be disappointing. Successful AI initiatives begin with a clear problem to solve, like for instance: - reducing costs - increasing speed or efficiency - improving customer experience - growing customer lifetime value - strengthen

At Be Customer Smart , we've discovered something beautiful about luxury industry and AI transformation.   The finest businesses don't just provide service – they create an experience that reflects their clients’ desires back to them, elevated and refined. Our approach mirrors this same philosophy.   Our Bespoke ‘Mirror’ works in three dimensions:   Bespoke AI ‘Mirror’ of the Reflected Elegance   At Be Customer Smart, we've discovered something beautiful about luxury industry

We have recently come across a post on LinkedIn, examining a subject of ' What should we be teaching our kids in the age of AI?' The author of the post was Marco Andre, a Global Keynote Speaker. In his post, Marco provided the audience with an answer which we thought was very relevant:   'Now, it's about the questions we ask. Because knowledge, once expensive, is becoming free. Just like the industrial revolution shook the blue-collar world, AI is transforming white-collar wo

A recent article claims that 95% of Gen AI projects fail to meet business expectations . That stat is going viral—and it resonates with...

Exciting news! Our CEO and founder, Ilkka Huotelin  has been invited as a guest lecturer to GLION Institute of Higher Education  - a...

We're excited to announce the launch of our Bespoke Customer Service Agent (BCS-A) pilot programmes designed specifically for luxury hospitality brands ready to elevate their guest experience through innovative AI solutions. Why BCS-A for Luxury Hospitality? Our AI-powered BCS-As seamlessly blend into your brand identity while delivering exceptional service across multiple touch-points. Each agent is fully customised to reflect your hotel's unique character, communication s

While doing my morning scrolling on LinkedIn for updates I noticed a post by Tianyu Xu on his admiration of how DeepSeek explains the reasoning behind the answer it gives. This prompted me to explore this subject with our AI Customer Experience Specialist – Albertine - designed for Beau-Rivage Genève Hotel demo.   One of the great things about specialised and purpose trained AI Assistants/Agents that certain questions can be explored in depth and the conversation revolves

Think of Bespoke Customer Service Assistants/Agents as human employees. It provides clearer insight. Below is a comparison of the skills...

AI Assistants/Agents or VCSAs designed for hospitality can be beneficial in numerous ways and across different sections of a hotel.