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Our Blog


GLION - BCS AI Module in Hospitality and Luxury Management Course
Exciting news! Our CEO and founder, Ilkka Huotelin has been invited as a guest lecturer to GLION Institute of Higher Education - a...
Mar 27, 20251 min read


Reasoning Behind Answers – Albertine, an AI Customer Experience Specialist.
While doing my morning scrolling on LinkedIn for updates I noticed a post by Tianyu Xu on his admiration of how DeepSeek explains the reasoning behind the answer it gives. This prompted me to explore this subject with our AI Customer Experience Specialist – Albertine - designed for Beau-Rivage Genève Hotel demo. One of the great things about specialised and purpose trained AI Assistants/Agents that certain questions can be explored in depth and the conversation revolves
Feb 24, 20258 min read


Junior Sommelier vs AI Sommelier
Think of Bespoke Customer Service Assistants/Agents as human employees. It provides clearer insight. Below is a comparison of the skills...
Feb 19, 20253 min read


Hospitality Focused AI Assistants and Agents
AI Assistants/Agents or VCSAs designed for hospitality can be beneficial in numerous ways and across different sections of a hotel.
Jan 20, 20251 min read


Specialised AI Agents (BCS-As)
The VCSAs can be employed not only to represent a hotel as a whole, but can also be employed to focus on enhancing a specific area.
Jan 10, 20252 min read


AI Assistants - Can Modernity and Tradition Co-exist?
We recently found a video on LinkedIn featuring a robot acting as a horse pulling an19th century-style carriage. Inside the carriage was a man dressed in traditional attire from that period. Watching both the man and the robot was quite amusing. The robot advanced slowly but steadily, while the man in the vintage carriage encouraged it. Despite the progress and movement, the scene felt peculiar, as if it were some kind of joke. The video posed an intriguing question: ' Can mo
Nov 30, 20243 min read


The Human Touch of an AI Assistant
One commonly cited drawback of an AI-powered Virtual Assistan t is the absence of a human touch that some believe can only be experienced in human-to-human interactions. At Be Customer Smart , we believe that the human touch in the traditional customer service is way overrated and often misunderstood by clients and hospitality luxury service providers alike. Definition of 'the human touch' According to an online Oxford dictionary the human touch is ' a friendly and pleasant w
Oct 15, 20242 min read


French Exit of the Old Luxury - Get Ready for the AI Powered Virtual Assistants
Still from the movie 'French Exit (2020) When it comes to luxury hotels, the concept of Old Luxury is akin to Old Money in the realm of titles, ownership, and finances. At Be Customer Smart , our perception of ' Old Luxury ' is reminiscent of the ' French Exit' movie (2020), where the main character squandered her own life and that of her family, including her neglected and forsaken son. Don't misunderstand us. We acknowledge certain aspects of the ' Old Luxury ' style, but
Oct 14, 20243 min read


'6 Questions You Should Ask a Hotel Virtual Assistant to Get Most of Your Stay'
For the purpose of this article and illustrating the capabilities of the Bespoke Customer Service Assistant (the BCS-A) we have taken the article written by Steven John on 2 May 2019 titled ' 6 questions you should ask the hotel concierge to get the most out of your stay — and 1 question you should never ask ' and compared the author's statements to today's virtual realities. Here is what has come out of it. 'Concierge' role A still from The Grad Budapest Hotel (2014) movie
Oct 9, 20246 min read


Luxury Hotels: AI Virtual Assistants vs Luxury Concierge Services
With the rapid development of Artificial Intelligence (AI) in the luxury hotel industry, hoteliers are facing a challenging question: how to balance technological advancements while maintaining the timeless luxury experience for their guests. This dilemma requires a strategic approach to ensure that hotels stay current and up-to-date without compromising on the high-end service they are known for. One solution to this challenge is the implementation of Bespoke Customer Servic
Oct 8, 20242 min read
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