top of page

Our Blog


Introducing BCS-A Pilot Programmes: Redefining Luxury Hospitality with AI
We're excited to announce the launch of our Bespoke Customer Service Agent (BCS-A) pilot programmes designed specifically for luxury hospitality brands ready to elevate their guest experience through innovative AI solutions. Why BCS-A for Luxury Hospitality? Our AI-powered BCS-As seamlessly blend into your brand identity while delivering exceptional service across multiple touch-points. Each agent is fully customised to reflect your hotel's unique character, communication s
Mar 10, 20252 min read


Reasoning Behind Answers – Albertine, an AI Customer Experience Specialist.
While doing my morning scrolling on LinkedIn for updates I noticed a post by Tianyu Xu on his admiration of how DeepSeek explains the reasoning behind the answer it gives. This prompted me to explore this subject with our AI Customer Experience Specialist – Albertine - designed for Beau-Rivage Genève Hotel demo. One of the great things about specialised and purpose trained AI Assistants/Agents that certain questions can be explored in depth and the conversation revolves
Feb 24, 20258 min read


Junior Sommelier vs AI Sommelier
Think of Bespoke Customer Service Assistants/Agents as human employees. It provides clearer insight. Below is a comparison of the skills...
Feb 19, 20253 min read


Hospitality Focused AI Assistants and Agents
AI Assistants/Agents or VCSAs designed for hospitality can be beneficial in numerous ways and across different sections of a hotel.
Jan 20, 20251 min read


AI Assistants - Can Modernity and Tradition Co-exist?
We recently found a video on LinkedIn featuring a robot acting as a horse pulling an19th century-style carriage. Inside the carriage was a man dressed in traditional attire from that period. Watching both the man and the robot was quite amusing. The robot advanced slowly but steadily, while the man in the vintage carriage encouraged it. Despite the progress and movement, the scene felt peculiar, as if it were some kind of joke. The video posed an intriguing question: ' Can mo
Nov 30, 20243 min read


AI Assistants: Dos and Don'ts
When it comes to AI Assistants , like any other product or process, there are specific guidelines to follow. In other words, Dos and Don'ts. The Dos focus on effective practices that benefit customers. while the Don'ts are practices that hinder customer relations. Regrettably, many tech companies providing 'guidance' and services to the hospitality sector lack a deep understanding of hospitality. Consequently, their advice and final products often impede rather than improve t
Nov 11, 20243 min read


Claude Sonnet (LLM) and BCS-A - 'a Match Made in Heaven'
When it comes to marrying an LLM (Large Language Model) and a BCS-A (Virtual Customer Service Assistant) we believe that Claude 3.5 Sonne t and AI-Companion for hospitality industry, especially for luxury hotels, which thrive on providing an array of services, is a match made in heaven. Why so? At present there are around 30 LLMs (large Language Models) created and developed by various tech companies from OpenAI to Technology Innovation Institute. Among those LLMs there are
Nov 10, 20242 min read


'How Not To' Series: A Rather Thoughtful AI Assistant
We love Austria. We love mountains. And we love Austrian mountains. That's why it is so upsetting to see Austrian Tourism Authority in Wagrain-Kleinarl getting it so wrong with AI Assistant or rather Wagrain-Kleinarl AI-Concierge as they called it. Before we delve into their shortcomings, let's acknowledge what they are doing well. The Wagrain-Kleinarl Tourism Authority is making commendable progress by implementing an AI Assistant on their website. Their decision to establ
Nov 8, 20242 min read


'How Not To' Series: an AI Assistant Who Doesn't Assist
The only reason GHotel Hotel & Living Bohum came to our attention was the mention of ' Fritz ' - a virtual avatar that has been claimed by one of the research papers on AI to having transformed the hotel self-check-in. Apparently, Fritz was designed to help with ' a humanlike presence, providing information, and responding to enquiries, delivering customised recommendations, and engaging in small talk ' . We have not had a chance to check out Fritz, but what we had an opport
Nov 7, 20244 min read


'How Not To' Series: Club Med AI Assistant Who Goes in Circles
Club Med, previously known as Club Méditerranée SA, a French travel and tourism operator headquartered in Paris, has recently announced the launch of a WhatsApp based Club Med AI Assistant. Good news one might think, right? Well, we also thought so until we have tested Club Med AI Assistant. Our conversation with the Club Med AI Assistant started with the following inquiry: ' Hi, I would be interested in resorts in the Alps for hiking .' The answer to our inquiry was lengthy,
Nov 5, 20243 min read
bottom of page