top of page

Our Blog


GLION - BCS AI Module in Hospitality and Luxury Management Course
Exciting news! Our CEO and founder, Ilkka Huotelin has been invited as a guest lecturer to GLION Institute of Higher Education - a...
Mar 27, 20251 min read


Reasoning Behind Answers – Albertine, an AI Customer Experience Specialist.
While doing my morning scrolling on LinkedIn for updates I noticed a post by Tianyu Xu on his admiration of how DeepSeek explains the reasoning behind the answer it gives. This prompted me to explore this subject with our AI Customer Experience Specialist – Albertine - designed for Beau-Rivage Genève Hotel demo. One of the great things about specialised and purpose trained AI Assistants/Agents that certain questions can be explored in depth and the conversation revolves
Feb 24, 20258 min read


Junior Sommelier vs AI Sommelier
Think of Bespoke Customer Service Assistants/Agents as human employees. It provides clearer insight. Below is a comparison of the skills...
Feb 19, 20253 min read


Hospitality Focused AI Assistants and Agents
AI Assistants/Agents or VCSAs designed for hospitality can be beneficial in numerous ways and across different sections of a hotel.
Jan 20, 20251 min read


Specialised AI Agents (BCS-As)
The VCSAs can be employed not only to represent a hotel as a whole, but can also be employed to focus on enhancing a specific area.
Jan 10, 20252 min read


AI Predictions: The Hot and Not in 2025
In recent days, we've been exploring various AI forecasts for 2025. Generally, we are not inclined towards predictions, as they can stem...
Jan 7, 20252 min read


AI Assistants - Can Modernity and Tradition Co-exist?
We recently found a video on LinkedIn featuring a robot acting as a horse pulling an19th century-style carriage. Inside the carriage was a man dressed in traditional attire from that period. Watching both the man and the robot was quite amusing. The robot advanced slowly but steadily, while the man in the vintage carriage encouraged it. Despite the progress and movement, the scene felt peculiar, as if it were some kind of joke. The video posed an intriguing question: ' Can mo
Nov 30, 20243 min read


AI Assistant - Customer Journey (Hospitality)
We have recently teamed up with our Virtual Customer Service Assistant (The BCS-A) to discuss and figure out critical points of the customer journey for hotel guests where the BCS-A help would be the most valuable. The discussion was based on the information connected to self-service Omena Hotels. Whether self-service or luxury hotels when it comes to booking and staying in hospitality establishments there is a certain 'journey' that each customer undertakes in their dealin
Nov 18, 20242 min read


AI Assistants: Dos and Don'ts
When it comes to AI Assistants , like any other product or process, there are specific guidelines to follow. In other words, Dos and Don'ts. The Dos focus on effective practices that benefit customers. while the Don'ts are practices that hinder customer relations. Regrettably, many tech companies providing 'guidance' and services to the hospitality sector lack a deep understanding of hospitality. Consequently, their advice and final products often impede rather than improve t
Nov 11, 20243 min read


'How Not To' Series: A Rather Thoughtful AI Assistant
We love Austria. We love mountains. And we love Austrian mountains. That's why it is so upsetting to see Austrian Tourism Authority in Wagrain-Kleinarl getting it so wrong with AI Assistant or rather Wagrain-Kleinarl AI-Concierge as they called it. Before we delve into their shortcomings, let's acknowledge what they are doing well. The Wagrain-Kleinarl Tourism Authority is making commendable progress by implementing an AI Assistant on their website. Their decision to establ
Nov 8, 20242 min read
bottom of page