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Be Customer Smart Blog


Be Customer Smart AI Advent Calendar - Day 4: Dialogue Interface
Dialogue interface is a device or program enabling a user to communicate with electronic devices such as a computer, a smartphone or an iPad
Dec 5, 20241 min read
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Be Customer Smart AI Advent Calendar - Day 1: Data
Data is facts and statistics collected together for reference or analysis.
Dec 2, 20241 min read
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AI Assistants - Can Modernity and Tradition Co-exist?
We recently found a video on LinkedIn featuring a robot acting as a horse pulling an19th century-style carriage. Inside the carriage was a man dressed in traditional attire from that period. Watching both the man and the robot was quite amusing. The robot advanced slowly but steadily, while the man in the vintage carriage encouraged it. Despite the progress and movement, the scene felt peculiar, as if it were some kind of joke. The video posed an intriguing question: ' Can mo
Nov 30, 20243 min read
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AI Assistant - Customer Journey (Hospitality)
We have recently teamed up with our Virtual Customer Service Assistant (The BCS-A) to discuss and figure out critical points of the customer journey for hotel guests where the BCS-A help would be the most valuable. The discussion was based on the information connected to self-service Omena Hotels. Whether self-service or luxury hotels when it comes to booking and staying in hospitality establishments there is a certain 'journey' that each customer undertakes in their dealin
Nov 18, 20242 min read
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Highly Ineffective WhatsApp Human 'Concierges'...
Just some years ago, before the era of Intelligent AI Concierges started, some hotels went with a flow and introduced customer service WhatsApp numbers with humans at the other end. The reason behind it, most likely, was to connect technology and humans. Preferably, keeping humans in the loop. For, a human touch in providing customer services is important. But can humans behind WhatsApp numbers really provide that 'human touch' in a timely and efficient manner? Is this way
Nov 13, 20243 min read
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AI Assistants: Dos and Don'ts
When it comes to AI Assistants , like any other product or process, there are specific guidelines to follow. In other words, Dos and Don'ts. The Dos focus on effective practices that benefit customers. while the Don'ts are practices that hinder customer relations. Regrettably, many tech companies providing 'guidance' and services to the hospitality sector lack a deep understanding of hospitality. Consequently, their advice and final products often impede rather than improve t
Nov 11, 20243 min read
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'How Not To' Series: A Rather Thoughtful AI Assistant
We love Austria. We love mountains. And we love Austrian mountains. That's why it is so upsetting to see Austrian Tourism Authority in Wagrain-Kleinarl getting it so wrong with AI Assistant or rather Wagrain-Kleinarl AI-Concierge as they called it. Before we delve into their shortcomings, let's acknowledge what they are doing well. The Wagrain-Kleinarl Tourism Authority is making commendable progress by implementing an AI Assistant on their website. Their decision to establ
Nov 8, 20242 min read
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'How Not To' Series: an AI Assistant Who Doesn't Assist
The only reason GHotel Hotel & Living Bohum came to our attention was the mention of ' Fritz ' - a virtual avatar that has been claimed by one of the research papers on AI to having transformed the hotel self-check-in. Apparently, Fritz was designed to help with ' a humanlike presence, providing information, and responding to enquiries, delivering customised recommendations, and engaging in small talk ' . We have not had a chance to check out Fritz, but what we had an opport
Nov 7, 20244 min read
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'How Not To' Series: Club Med AI Assistant Who Goes in Circles
Club Med, previously known as Club Méditerranée SA, a French travel and tourism operator headquartered in Paris, has recently announced the launch of a WhatsApp based Club Med AI Assistant. Good news one might think, right? Well, we also thought so until we have tested Club Med AI Assistant. Our conversation with the Club Med AI Assistant started with the following inquiry: ' Hi, I would be interested in resorts in the Alps for hiking .' The answer to our inquiry was lengthy,
Nov 5, 20243 min read
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Four Types of AI Concierges - Hospitality
Four types of AI Concierge:  dialog interface (no embodiment) – text-based AI Assistants, AI Concierges, AI Agents virtual avatar (embodiment in the virtual world) – video or image-based holographic projection (projection in the physical world) tangible service robot (embodiment in the physical world)  Dialogue interface – text-based or voice-based An AI Concierge with a dialog interface is designed to engage with customers through text or speech.  While it may have a des
Nov 4, 20242 min read
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